The Dartmouth Brand

I’ve long discussed the notion of a Dartmouth brand in the context of the school being unique, sticking to its guns and what has made it great, lest the old traditions fail, etc.

A school need not be all things to all people. It’s okay to be small, rural, liberal arts and undergraduate-oriented.

But I’m very concerned that beyond Mr. Reidy there is a tendency for counterproductive overcompensation. I don’t want to be a school with a complex, a la Tufts.