…Is Made Part of Them ‘Till Death

Want to show your school spirit? Want to show it forever and ever? A company in Georgia called Collegiate Memorials is now creating coffins personalized with your alma mater’s insignia. This picture, of a Duke casket, is just one of dozens on offer. (There’s nothing for Dartmouth, but they probably wouldn’t offer an “Indian” anyway, so what’s the point…)

Apparently, the schools collect royalty fees of 8.5 percent to 10 percent for each casket, “in addition to annual licensing fees.” Annual licensing fees, from now until the end of time — that’s a cash cow!